Hi I’m Serretta!

I’m a Nashville native now based in Chattanooga. I graduated from the University of Tennessee at Chattanooga in 2022 with a degree in Communications, and I loved the city so much I decided to stay!

I originally went into college with plans to pursue a degree in the medical field—until I took a photojournalism class that completely changed my perspective on life. It’s true when they say pictures can speak a thousand words, because a few photos were all it took for me to realize that I wanted to pursue a career in creative storytelling.

Since graduating, I’ve worked in content creation and social media management for local nonprofits and small businesses. I joined Charlotte’s Web in 2018 as a store associate, and over the years, I’ve grown into my current role as Communications Director and Store Manager for both Charlotte’s Web and Charlotte’s Little Web. I genuinely love where I work, and that dedication drives me to lead with creativity, consistency, and care.

Managing communications and overseeing the daily operations of the two stores can be demanding, but I thrive under pressure and approach every challenge with a positive mindset. I consider my greatest strengths to be creative problem-solving and adaptability—qualities that consistently shine through in the way I lead and support my team.

Feel free to explore my online portfolio and reach out with any questions—I’d love to connect!